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Apple is pretty much saying you’re going to die if you don’t have an Apple Watch. You may have a stroke, or get lost in a blizzard, or fall unconscious and have a car accident and land in a pool, and if you don’t have Apple Watch you may not get the help you need.
I’ve never seen a phone company sell a product with so much abject fear before, but you better believe I want to live so I’ll be considering a new Apple Watch.
Tim Cook is back to talk about the way Apple Watch touches people. This will hopefully be a health story. We’re expecting new health sensors and capabilities, including possibly blood pressure monitoring and blood oxygen improvements.
The new AirPods Pro 3 will have heart rate tracking with new sensors built into the earbuds. This means you won’t need an Apple Watch for more precise exercise tracking, your iPhone will be able to track new workouts just using the latest AirPods.
This used to be a much more popular sensor on the earliest earbuds from Samsung and others, but it hasn’t been seen for a while. It will be interesting what other features these new sensors enable.
Apple also says the AirPods Pro 3 will work across a whole transatlantic flight – up to 8 hours of continuous listening, and up to 10 hours of hearing aid usage.
The new AirPods Pro 3 are available for pre-order today and will be in stores on September 19 for $249. Global pricing TBD as soon as we have it.
You can see a demo of the newest AirPods Pro 3 with our live video from Apple Park. Check out the latest on TikTok, where we’ll be posting live videos throughout today’s livestream announcements.
Kate Bergeron, Apple VP of Hardware Engineering, is talking about AirPods Pro 3 with a new design and better spatial audio. There are improvements to Active Noise Cancellation, including foam-infused eartips, for better ANC — twice the previous generation.
Bergeron says your old AirPods Pro now suck, because the new AirPods Pro 3 have 4X the ANC performance. Sorry, time to pay more if you want AirPods we won’t laugh at.
AirPods will also get live translation with Apple Intelligence, a feature we’re seeing on most of the latest AI-enabled flagship phones from Google and Samsung as well.
Tim Cook is all about design today, and he says there will be news about AirPods, Apple Watch, and the biggest leap yet for iPhone. We’re starting with AirPods Pro 3.
Now we’re seeing a product and design intro video, and one thing stands out. A hand seemed to gesture and grab a photo from a phone and plop it onto an iPad screen. A new gesture for Apple Watch? Some new AI feature? We’ll see.
Tim Cook has taken the stage and is starting with design.
Here we go, starting with… HomePod?
The show has started! Not on Apple’s home page, but live in California at the Steve Jobs Theater, our Editors tell us Tim Cook has taken the stage and welcomed the crowd. The live stream should begin any second now.
We’re five minutes away and Apple is playing some bopping jams from Touch Sensitive on its page, along with a luminescent Apple logo. Any clues here? Nothing yet.
In the crowd, our Editors on the scene have spotted Apple co-founder Steve Wozniak, as well as fellow Apple Fellow Phil Schiller. They definitely know somethings we don’t know.
We’ve got ten minutes left, so for one final prediction: what’s the Apple thing everybody will be talking about tomorrow? I say it’s the iPhone 17 Air. Whether you’re enamored by a thinner iPhone, or loudly wondering why!? I think the iPhone Air will be the device that people remember from today.
The device most people buy? AirPods Pro 3, of course. Apple’s AirPods are ubiquitous, and they have become a holiday deal staple over the past few years. The next AirPods Pro 3 will be the gift that keeps on giving for Apple and fans alike, even if the news buds don’t have a ton of new features.
Hi there, it’s Phil Berne your US Mobiles editor reporting from New York City while our News Chief Jake Krol and our eminent Editor-at-Large Lance Ulanoff are on the scene at Apple Park! We’ll have all the news soon — the show starts in less than 15 minutes!
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